Small change big difference: the penny appeal story
"From zero to £100 million in just under ten years? I'm in!" James Caan - BBC's Dragons' Den
The Penny Appeal Story tells in his own words, the remarkable account of how a young British Muslim, Adeem Younis, overcame the tragic loss of his father when he was just six years old to become a multi-millionaire entrepreneur and the founder of one of the largest British Muslim charities, Penny Appeal.
Adeem built his fortune off the creation of the UK's most successful Muslim marriage App, SingleMuslim.com. From his success as a self-starter entrepreneur, he went on to found the charity, Penny Appeal, in his home city of Wakefield and in the memory of his late father. Penny Appeal provides poverty relief across the globe by offering water solutions, tackling food insecurity, supporting orphan care and providing emergency food and medical aid. With the support of the generous public and a dedicated team of employees and volunteers, the charity has improved the lives of millions around the world. Since its inception in 2009, the charity has raised over £100 million for good causes at home and abroad. Penny Appeal has become one of the UK's leading global charities helping communities and individuals overcome their barriers to a better life. Small change, BIG DIFFERENCE.
With a preface by the entrepreneur James Caan of BBC's Dragons' Den fame, himself a Penny Appeal Global Ambassador, The Penny Appeal Story is a fascinating and inspirational account of innovative thinking and life-changing marketing campaigns that have enabled Penny Appeal to transform the lives of millions of vulnerable people the world over.